Our Mission

We strive to deliver ethical clothing for all kids.

We work with amazing ethical suppliers to create fun, easy and affordable kids clothing.

How do we sell ethical clothing so affordably?

Dale Kids was inspired by research showing it takes just a 1% increase in cost - 20c on a $20 item - to provide all workers in the supply chain with a living wage that brought them out of poverty.

Yet ethically produced clothes like ours are generally sold with 300-400% markup. So, a t-shirt that cost $9 to produce, ends up being sold for $40-50.

We're committed to making ethical clothing affordable for working families, so we offer our clothes without the usual mark ups.

Who we are

Dale Kids was born in Annandale, Sydney. With 10 kids across two generations, our style and morals were shaped by our experiences growing up.

We believe kids clothes should be fun, easy and something you can feel good about.

As a family without the money for the fair wage and sustainable options available, we often found ourselves compromising on our morals.

We offer our clothes without the usual mark ups, so you don’t have to.